Editing Effects

Now we are ready to film we need to start thinking about the effects we are going to include in our video. After talking about different things, we came up with several ideas:

Transitions

We have decided we are going to use several different transitions throughout our music video. One of the transitions we will use will be cuts. These will probably be our main transition. We think this will be effective as it will make scenes appear more dramatic. Another transition we will use will be cross dissolves. These will be on the slower parts of the video, for example when we have a change of scene or a change of time. The last transition we will use will be fades. These will be used for the memories, there will be a fade into the memory and a fade out again.

Editing Effects

One effects we are going to use is to make part of the video in black and white. This will be for the flashbacks. We think this will look very effective as it will emphasize that it is a memory/flashback. It will highlight that it is in the past, and then the color will go back to normal when the video goes back to reality. We do not know how we will do this at the moment and so we need to do some research into this.

Split Screen

We have decided to make two of the shots into split screens. We think this will look effective as it will show both sides of the story, it will show the girlfriend and the boyfriend at the same time. This will allow us to see the actions of both characters at the same time. Agin we need to do some research on how to go about doing this.

Magazine Adverts

For our second ancillary task, Ellie and I have decided to create a magazine advertisement for the release of our music video. Our magazine advertisement will relate to our music video, and may show images from the video. This will ensure that the advert follows some sort of house style, so that the advert is instantly recognizable.

Looking at these advertisements below, the artist is generally pictured on the front. The name of the album and the release date are written below. The artists name and the song track are written in bigger writing at the top.

All of these advertisements above have a similar layout, there is a main image, a style to the video and it is quite clear what genre the music is. This seems to be the most conventional style of magazine adverts, with a main image and information about the albums at the bottom. I think it is important that the artist is the main feature of the advert because it makes it much more recognizable to people.

The layout of this magazine advert is slightly different. There is no main picture. However the artists name is in big colorful writing at the top of the poster. It is very eye catching. The fact that there is not a picture of Britney on here shows how iconic Britney is. Being a worldwide superstar, people do not need to see a picture of her to know who she is. This will not be the case with our video, as it is a first album, and so we will need a picture of our artist. This advert still follows some of the conventional themes however, it still has all the information about the album at the bottom of the poster. This advert also follows a house style, it is the same as the actual 'circus' album and also the video for the single 'circus.' This makes it iconic for Britney fans, as as soon as you see it you know what album it is from.

Out of all the magazine adverts I have looked at, I think ours will most look like the Plan B one. This is because we have already decided we want the CD cover to be dark, with white writing and lighting around the artist. To follow a house style we will have a dark magazine advert as well, with the lighting effects. I think the way the Plan B advert is quite simple and not over done is quite eye catching.

Shooting Schedule

Now we have finished the animatic and most of our planning, Ellie and I are ready to start filming our music video. We originally planned to go to London and start our filming on the 1st of December. However we then got snowed in for a week. The transport was not running properly and so this made getting up to London impossible. Even if we could get up there the filming would look rubbish as there would be slushy snow and ice everywhere. We couldn't even film the indoor scenes as we couldn't get into school to get a video camera. Now the snow has finally cleared we have arranged more dates.

Friday 17th December we will shoot all of our indoor scenes. All our actors are available and we don't need to worry about the weather conditions so this will definitely go ahead.

Saturday 18th December we will travel up to London and film at the Millennium Bridge and embankment. We will then go to Greenwich Park to film scenes there. This is as long as transport is all running fine.

If we are able to film on these days then we should get most of our filming done, which means we can then start editing the film and start working towards producing a rough cut.

Animatic

Here is our finished animatic. These are our initial ideas, and so when we come to filming certain aspects of the video may change slightly. However this gives us a really good starting point to start filming our video, as we now know exactly what we need to do.

Digipak Research

For our first ancillary task, we have decided that we will make a digipak cover to go alongside our music video.

The cover will directly relate to the music video and will show the theme of our music video. We both have the same ideas of how we want our music video to look. This made it easy to decide how we would go about making a digipak cover. We both thought it would be good to have the cover quite dark, as it would convey and reflect the mood of the video and the atmosphere between the characters.

We both particularly like the idea of having a black album cover with white writing, as we think this looks very effective and the writing is very clear. If we then add lighting to the image we think it could look very eye catching, and this theme would go well with the theme of the music video. We also both like the idea of having transparent effects on the cover. The only cover we could find that uses this effect was a Jimi Hendrix cover. We could use this effect to show his girlfriend looking over them.

Here are some album covers that we both particularly like:

Animatic Planning

Over the past couple of weeks Ellie and I have been working on or animatic. We have to draw out what our video will look like. This has taken us a while as neither of us have any drawing skills! This will help us when it comes to filming the final video, as we will have an idea of what we want it to look like. We have also had to edit the animatic in Final Cut, and so we have had practice with Final Cut prior to filming our video.

Change of Location

We originally choose to film part of our video in Hyde Park. However after futher research and planning we have changed our minds. We have decided that instead of Hyde Park we will use Danson Park. We think this is a better location, plus it is easier for us to get to which makes filming there more practical.