Target Audience

Now we have chosen our song, we need to identify who our target audience is going to be. It is important to understand our target audience, as we need to make sure we are appealing to the right people. Our target audience would be males and females. We can gather that it would appeal to teenagers of ages around 13-20, however it would also appeal to 20+ people. This is a very wide range of people, and this is because pop-rock music can vary quite a lot; from slow music, to upbeat and fast music. Pop-rock music is not as specific as genres such as rock, indie, hip-hop or dance, which means it has a much wider target audience. Although our genre of music can appeal to a wide range of people, we think that the main ages of people will be ages 15-25. This is because the song we have chosen has quite a serious meaning to it, and the younger generation often take themselves quite seriously. Also as this song is about the breakdown as a relationship, many young people will be able to empathise with it. Because of this we think the younger generation will be able to understand and interact with this song better. The teenage generation like to be extremely up to date with music, and so although we need to adhere to the typical conventions of pop-rock music videos, we need to make sure the video is new, fresh, up to date and trendy. As most of the younger generation watch television, use the internet and read magazines, that would be a clear way to reach out to our specific target audience. However we still must not forget that the music itself will appeal to a larger scale of people.