Genre

Before choosing the song we would use for our music video, we have decided to produce a video of the pop/rock genre. This will allow us to create a video that is a perhaps a bit more interesting. For this genre, it will be appropriate to produce a narrative video. By doing a pure pop video we would have to use dancers to suit the genre, and this would have been too restricting, so by doing a pop/rock video we have more freedom in the things we can include in our video.

Pop Rock

Pop rock is a mix of pop and rock music using a catchy pop style with light lyrics. There are varying definitions of the term, ranging from a slower and mellower form of rock music to a sub-genre of pop music. Pop rock has been described as an "upbeat variety of rock music represented by artists such as Kelly Clarkson, Avril Lavigne, Pink, Mcfly and the Kings of Leon. There is not a specific target audience for pop-rock music. However, modern day pop-rock artists such as Pink and Kings of Leon could appeal to people from the young generation through to the middle age generation, although it may not appeal as much to the older generation as much. It would also appeal to people who may not like listening to hardcore rock music, or even slow paced pop music. Pop-rock is somewhere in the middle, it is a more upbeat genre of music without being too rock styled. For this reason the music can appeal to quite a wide range of people. This is crucial to know for when we make our music video, as we need to have an idea of who we need our music video to appeal to.